•             Identifyingand writing to the “right” audience

•             Creating and using a purpose statement to focus writing

•             Employing and understanding “bottom line up front” (BLUF) to quickly convey critical messages to high level audiences

•             Key elements of Technical Writing for the Real World: understanding and using plain language, grammar and punctuation essentials, simplification processes, sentence and paragraph management, using bullets, creating detailed outlines

•             The Cs and Rs of effective proposals

•             Whatmakes proposals effective: Why proposals win and why they lose

•             How to analyze solicitation documents: RFPs, Statements of Work (SOW), Performance Work Statement (PWS),  Scope of  Services (SOS), Request for Quotation or Qualifications (RFQ),Invitation for Bid (IFB), Terms of Reference (TOR), and other solicitation documents

•             Coping with a poorly written/unclear RFP

•             Understanding how to create a requirements compliance table

•             Developing a proposal layout aligned with solicitation document(s) and outline

•             Detailed analysis of a sample solicitation document

•             Annotating and adding detail to outline to use as planning, writing, and management tool

•             40-50%of session is practical applications by participants